Novagrow 2.0

Innovative urban agriculture that reconnects with nature

Challenge

The need for an innovative yet simple solution for a more circular urban agriculture

Novagrow's mission is to innovate for better urban and circular agriculture by offering an indoor garden. The design needed to be thought out so that every part of the system can be easily replaced in the event of a defective part.

Process

Aiming to encourage sustainable practices with a practical user-centered design

Through a creative design process, we were able to break down the product’s whole life cycle, making sure that every component can be recyclable or composted at the end of a crop cycle.

Result

Easy to assemble, to use and to maintain

The final product showcases eco-friendly bamboo wood, energy-saving LED lighting system and abundant greenery, providing an elegant look that brings back a piece of nature into the urban kitchen. The design allows anyone to grow different varieties of herbs and nutritious vegetable shoots at home, all year round.

novagrow product on the shelf in a living room

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Better urban and circular agriculture

20 varieties of herbs and nutritious vegetable shoots at home, all year round

Easy to use and assemble

Automatic lighting and autonomous irrigation require very little maintenance for the user

Designed for reparability

Every parts of the system can be easily replaced in the event of a defective part

$ 230,000 from crowdfunding

Engaging a vibrant community of supporters and securing the necessary funds to propel the project forward

GRANDS PRIX DU DESIGN – 14th edition - Gold Winner

‍Industrial Design / Consumer Goods

GRANDS PRIX DU DESIGN – 14th edition - Platinum Winner

Special Awards / Wood Featured in Industrial & Product Design

2 Novagrow microgreens garden on a kitchen countertop

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Whether you're looking for innovative design solutions for your business or simply have an idea, we'd love to hear from you !

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