LG Concept

Today, no one wants to see the television in the middle of their living room, they want it to be as discreet as possible, to the point of being practically invisible. Paradoxically, we are also looking for a sharper and larger image, accessible only on large screens. The challenge is to imagine a sleek design which can swiftly combine the two.

Our design process allowed us to imagine a concept which can be a television screen, a floor lamp and an art object, all in its own right. Our research proved that these different functions enable the solution to integrate the shelves of a multitude of stores, specialized in electronics, lighting or interior design.

The final design offers all the benefits of a classic high-performance television, but without the disadvantages: the TV screen, which is usually not very aesthetic, disappears at the touch of a button, as soon as the screen is no longer in use.